• All stakeholders must be held accountable and held accountable for appropriate implementation within an agreed timeframe. This is where the legal marketing consultant can add value by monitoring the implementation of the plan and reporting regularly to the management team. Julia Claire, Esq. is the co-founder of Hire an Esquire, which makes it easy for law firms and legal departments to find, manage and pay independent lawyers online. In addition to her work as a lawyer, she has taught legal writing as an adjunct professor in the International LLM program at Temple University`s Beasley School of Law and as an online lecturer at Quimbee.com. It can be carried out in julia.claire@hireanesquire.com. New lawyers are now forced to network and use their own opportunities. This ingenuity is an important skill for all lawyers – one that much of the industry previously considered ripe for scrap. Protecting clients` new lawyers and maximizing their billable hours was considered nobler. With lawyers forced to think entrepreneurially and new legal concepts popping up locally every month, from Google-backed Law Pivot to the controversial Shpoonkle, few can deny that innovation and entrepreneurship are finally making their way into a stubbornly static and closed industry.
I am not saying that happiness is around the corner for the legal industry, nor that some of the concerns of the old guard about these changes are unwarranted. I only suggest that those of us who could form a lost generation of lawyers have little choice but to follow FDR`s advice: “Do something. If it works, do more. If not, do something else. Law.com is the leading source of reliable and timely legal news and analysis. Subscribers to the site can access articles from all of ALM`s national and regional publications, with the ability to view news by area of activity. Each practice area offers a rich selection of articles, which are curated by ALM`s editorial team. In addition, Law.com provides insights from leading legal voices through the Law.com Contributors Network. Kimberly Alford Rice is the head of KLA Marketing Associates, a business development consulting firm focused on legal services. As Law Marketing Authority, she helps law firms and lawyers develop practical business development and marketing strategies that lead directly to new clients and revenue growth. In addition, it provides career management services to lawyers in transition.
She can be reached at 609-458-0415 or by email at kimberly@klamarketing.net. Advertisers who want to target their brands to a specific editorial coverage should contact us here. Get instant updates on critical legal issues tailored to your practice and preferences Answer questionsAs a professional, you have knowledge that can be useful to others. While you will be careful NOT to offer legal advice online, you can always answer questions and add value to others. Like Wednesday, this week`s GC Mid-Atlantic column can be found on page 5, as Catherine Dunn of Legal Affiliate Corporate Counsel writes that pro bono work has become increasingly inhabited by in-house legal departments in recent years. Esther Lardent, President and CEO of Pro Bono Institute, said, “It`s like a silent revolution.” • Working with the management team throughout the process to sell the strategic plan and build buy-in By explaining the benefits that will result from implementation, leading non-lawyers can use their positions to keep the momentum of implementation at a high level. The Law.com platform brings together all segments of the legal industry. We set the agenda so that clients are informed of the most important developments and influential trends in the legal industry and stay up to date.
The platform is unmatched in scale and scope thanks to its early awareness, global context, strategic intelligence and networking offerings. Building on ALM`s strong brand foundation serving the global legal community, and backed by cutting-edge intelligence agencies and industry-leading events calendar, the suite of features is essential for any lawyer. A rich selection of articles, curated by ALM`s expert editorial team from all ALM national and regional publications, with leading voices in the legal field. Even lawyers on the upper floors of skyscrapers with high rents can hear cherry trees cutting as The Economist describes the rise of alternative legal models that employ lawyers trained by the very firms they attract clients to. These trends have produced a generation of lawyers – trained with theoretical training that depends on unformal, client-funded learning – with few training opportunities. Successful rainmakers fully understand this concept and embrace it. They constantly build relationships with customers, referral sources, and prospects by helping others and making connections. They realize that building a relationship means staying on top of potential customers` minds when business and legal issues arise.
Proactive and consistent measures to establish and strengthen professional relationships are essential to the development of healthy practice. In fact, research tells us that to appear on prospects` mental radar, you need to contact them at least seven to 10 times in a calendar year. However, when some lawyers feel they are not achieving the desired results, they are often frustrated and simply give up. To that, I say, stay the course. ALM`s global newsroom provides specialized coverage of industry events and special reports throughout the year. Use our fully searchable editorial calendar below for the latest issues and submission deadlines for our full range of legal publications. Until the flow of new lawyers slows in dribs and drabs, experienced lawyers retire, and the legal education community finally implements a long-overdue, hands-on program to support its profitable operations, we have the question: In the “good old days,” the end of summer meant bright-eyed law students piling stacks of books and young, enthusiastic, freshly dressed staff. ready Lawyer to play. If the New York Times or the Wall Street Journal were interested in the legal industry, it was to glorify the great wage wars for the best students in terms that F. Scott Fitzgerald blushed.
A lot has changed in six years. LinkedIn is the most established and professional social networking platform on the internet. Designed for professionals, it continues to maintain a level of business integrity that no other social networking platform sees. It is an online directory of professionals that is highly visible in search engines. Personally, I am one of the early adopters of most online platforms. In fact, I have to be to do my job well and provide clients with the best possible strategic advice. So, although I have a Google+ profile, I use it sparingly and spend more time listening to conversations. In fact, one of the hottest topics on Google+ in the US seems to be Google+. Go figure. The strategic planning process, when well defined and carefully implemented, will foster a greater sense of teamwork and reinforce common goals and directions at all levels of a company, strengthen communication and help achieve “emotional justice” among its partners.